Privacy Policy


We collect, use and store your personal data to ensure we can provide various services to you and offer you a personal experience online and in our stores. This may occur on our Site or via other means. We will keep your personal data confidential at all times and only collect, use and store in accordance with this Privacy Policy.



We collect the different levels of your personal data:

- You will be browsing our Site as a guest if you are not a registered user. We will not collect or use any personal data from you, but you may not be able to use all the services and features that we offer to registered users.

- You will need to input certain of your personal data when registering with us on our Site (such as your name and contact details), in order to receive various features and services that we offer to our registered users, such as email updates, responses to your queries, and priority for our limited edition items.

- You place an order on our Site will only be collected information necessary to fulfill the relevant order (such as your name, contact details and payment/credit card information).

- You may wish to verify or update any of your personal data that we hold. You may do so by contacting our Customer Service team, or amending your customer profile in your registered account.



We use the personal data you provide to us for the following purposes:

- To provide our services to you. This includes responding any of your enquiries, providing you with recommendations on products on our Site, maintaining your shopping cart on our Site, assessing your applications with us for any of our services, and fulfilling orders you may make with us (including the security checks of your payments and verification).

- To provide you with marketing communications, as we may occasionally update you our latest products, news via e-mail, post and telephone.



Please note that we may automatically collect data from you relating to your online session to provide our services to you. Our site may use cookies, which is a small information file that is sent to your computer or other device when you visit our Site and it will recognize your device on future visits, for example, remembering your items in shopping cart. If you do not want cookies to be stored on your computer, you can change the settings on your browser. The “help” section on your browser will provide details on how to manage the cookie settings.



You agree that we may use your personal data to offer you marketing communications from time to time. We may provide you our goods and services, and the goods and services of our third party providers. This may be presented in various forms, including newsletters, advertisements and special promotional events, and delivered by various methods based on the personal information you provide to us, such as by email, phone notifications or postal mail.

You have the options to opt-out of receiving marketing communications from us. If you do not wish to continue to receive it, you may click on the “unsubscribe” link in any email communications which we might send you, or contact our Customer Service team so that we could amend your personal data for you.



We do our best to protect the personal data that you provide to us. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times.

When you make online purchase with Both, we protect the personal data that you provide to us. We will encrypt any personal data you transmit to us via our Site using Secure Socket Layer (SSL) – an industry standard for encryption over the Internet.

We may use your personal information in order to conduct appropriate anti-fraud checks. This may be disclosed to a credit reference agency, which may keep a record of the information. This is only for confirming your identity, a credit check is not performed and your credit rating is unaffected.

Nothing in this Privacy Policy shall limit any of your rights to the extent such rights cannot be limited by law.



Your personal data will be kept confidential with us, except the following parties that we may disclose your personal data to them:

• Any financial institutions or credit card issuing companies, or collection agencies where necessary to establish and support the payment being made by you

• Any parties where such disclosure is mandated by statutory or contractual obligations or as required by law

This Privacy Policy is not applicable to any websites maintained by third parties. Please read such third party’s privacy policy before providing your personal data to such third parties (whether via our Site or not). We are not responsible and liable for any use or breach of your personal data by such third parties.





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