FLASH SALES ⚡︎ ALL REGULAR ITEMS -25% // ONE DAY ONLY (12-13 OCT)

About us

Welcome to BOTH!

BOTH is based in Hong Kong, which is an online selected fashion and lifestyle store. 

The brand was formed by 2 friends who love Japanese culture, traveling, sharing insights, ideas and inspirations about fashion and styling.

We have a belief : " Changes make us stronger, jump out of comfort zone then unexpected things will happen." The only way to grow and improve ourselves is to consistently keep trying new things. We have to embrace and accept the unknown. Therefore we are here doing something new.

After traveling many places, we want to bring different culture, art and living concepts from different countries to Hong Kong and share with you. We also support the artists /local crafts and industry from around the world.  

Recently, environmental issues and climate change are our concern. We think it's time to do some meaningful things to our planet and the society. Fashion is all we love, but we also care about product quality and environment. Therefore, we globally sourced the finest, smartest, caring brands in ethical fashion because we want to provide better choice for customers and raise awareness on the impact of overconsumption. Sustainable fashion and style is what we are here to help you achieve and to promote.

DO WHAT WE LOVE TO DO

DO WHAT WE HAVE TO DO

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