【modem design】
“時代に流されず自分らしいお洒落をすること”
modem designは、時代に左右されないおしゃれをテーマに国内生産にこだわり常にmodemのフィルターを通し、シンプルな服の中にどこか新鮮さを感じるそんな洋服を提案します。
[Modem design]
“To be fashionable like you”
Modem design, with a theme of fashion that is not influenced by the times; we are committed to domestic production. Their design are freshness and simple.
1. The Experience:
A playful journey in every stitch. The "Go To Town" T-Shirt features Modem Design’s iconic character setting off on a bicycle adventure, symbolizing the brand's philosophy of "Functional Fun." Crafted in Osaka, this isn't a standard souvenir tee; it is a high-spec garment made from premium Japanese cotton that feels substantial and breathable. It’s designed for the modern flâneur—someone who appreciates a great story as much as a great fit.
2. The Modem Blueprint (Design & Essentials):
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High-Gauge Japanese Cotton: Sourced from local mills, the fabric has a subtle "slub" texture—a natural irregularity that gives the shirt a vintage, soulful character and prevents it from sticking to the skin in humidity.
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Modern Boxy Silhouette: Cut with a slightly wider chest and a structured drape, providing a contemporary Japanese fit that looks intentional, not oversized.
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Artisanal Hand-Drawn Graphic: The "Go To Town" illustration is applied using a high-quality screen-printing process that integrates with the fabric fibers, ensuring the print remains soft and flexible over time.
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Anti-Stretch Neckline: Features a reinforced ribbed collar with "taped" shoulder-to-shoulder seams to maintain the shirt’s shape through years of wear and washing.
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Authentic MIJ: 100% Designed and Manufactured in Japan, supporting small-scale artisanal workshops in the Osaka region.
3. The Both Style Guide: How to Wear It
This graphic tee is designed to be the "hero" of your outfit. Here is how to style the character:
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The "City Cyclist": Pair with navy technical shorts or cropped chinos and high-top canvas sneakers. The graphic leans into an active, outdoor lifestyle that works perfectly for weekend exploration.
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The Rugged Casual: Layer it under an open olive-drab overshirt or a denim jacket. The white base and playful graphic provide a bright "pop" of contrast against darker workwear layers.
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The "Ura-Hara" Aesthetic: Wear it tucked into high-waisted wide-leg black trousers with a leather belt. This elevates the playful graphic into a sophisticated, fashion-forward Japanese street look.
4. The Both Selection:
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Character & Quality: We love the "Go To Town" series because it doesn't take fashion too seriously, yet the manufacturing is incredibly serious. It’s a conversation starter that lasts.
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Boutique Rarity: As with all Modem Design releases, this is produced in limited quantities. Once the "town" is reached, this print rarely returns.